Business is essentially sell of some products, skills, services or knowledge to a targeted group to make profit. However, ‘demand’ for foregoing things is must to capitalise on. In certain cases the demand already exists and by doing market analysis, businessmen invest in areas where demand is high. However, sometimes the demand is low and business entities first work on demand generation and then invest. Interestingly in a third case demand and supply both exist in abundance. So the producers go for quality to attract most number of consumers. In such open markets, many lose control of their nerves and resort to propaganda to attract people falsely to their product. In this method, rumors, false stories, half and selected truth, banners, music, images of personalities are used to sway the behavior of consumers. This simply is called wicked approach to maximize profit.